In 1997 Manish Arora launched his own label "Manish Arora" and started retailing in India. Three years later, Manish participated in the first-ever India Fashion Week held in New Delhi and represented India at the Hong Kong Fashion Week.Arora launched his second label, "Fish Fry", in 2001. This colorful, sportswear-styled line was created in association with the athletic apparel manufacturer
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